Grow your business with LOCAL SEO.

OUR TEAM OF LOCAL SEO EXPERTS UTILIZE ADVANCE ON-PAGE AND OFF-PAGE STRATEGIES – SUCH AS KEYWORD RESEARCH AND LINK BUILDING – TO GROW YOUR BUSINESS.

KEYWORD RESEARCH

Keyword Research for local businesses is an important factor when it comes to the overall strategy of the Local SEO campaign. This process involves a high level of competition research, in order to reverse engineer what your competitors are doing that is helping their websites rank well in the search engines. What many SEO agencies do not take into account when optimizing their clients sites is the specificity of keywords. It is much more beneficial to optimize a page for the term “cupcakes in albany ny” than it would be to optimize a page for “bakery in ny”. We take all of these elements into account when planning which keywords to target for your Local Search Engine Optimization campaign.

ON-PAGE FACTORS

Once the keyword research has been completed, we want to begin optimizing your local business’ website for the phrases we chose. The process of optimizing the content on your local site (both visible and not visible to the user) is called on-page optimization. Specifically we want to focus on making sure that search engines understand that your website is an extension of your local business. To do this we utilize advanced techniques such as integrating Schema into your site. This tells search engines that your business is local, the address to put in local search results, your phone number, and much more. For this, we work with our sister agency, Digitalux.

%

people each day search for local businesses

%

of the links search users click on are organic

%

of users never scroll past the first page of search results

OFF-PAGE FACTORS

Off-page SEO is often neglected by many local businesses because it is an on-going process that is very time consuming. Off-Page optimization for your business refers to popularizing your website among the internet. This can take the form of press releases, guest posting on other local business sites, newspaper articles on your business, and more. The importance of off-page SEO relies on the link back to your website that the external site gives you. This sends important trust signals to your site that search engines pick up on. Another important element to look at is the amount of positive reviews left about your business left on directories such as Yelp and Google My Business. This helps search engines understand the quality of your business and it also helps prospective buyers make a more informed decision.

SOCIAL MEDIA

Social Media is a very important tool to utilize when marketing your business. It is also just as important for Local SEO. Search Engines look at your business’ social media profiles when making an overall judgement of your website. It is important that key elements are optimized – your business’ location is filled out correctly, you utilize local social media channels such as Google Pages to describe and market your business, and that you are actively engaging with individuals in your town/state. For example, let’s say you own a bakery in NJ or NYC, you would want to make sure that your social profiles all have the same contact information, that you are actively engaging with your target demographic, and that people are sharing the content on your website (blog posts, recipes, etc). Again, this sends trust signals to search engines.

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