What is CONTENT MARKETING?
CONTENT MARKETING IS THE PROCESS OF CREATING AND DISTRIBUTING VALUABLE AND RELEVENT CONTENT AIMED AT DRIVING LEADS TO YOUR BUSINESS.
It’s tough to hear but traditional marketing is all but dead. What has taken its place? Organic, non-threatening means of reaching your target consumer, such as Content Marketing. Content Marketing is the process of creating content (which can take the form of various different media – graphics, video, articles) and distributing that content in an effort to help you target demographic learn more about what they were searching for. Many businesses get confused about what Content Marketing truly is. Let’s walk through an example… Say you own a chain of bakeries and want to reach your target demographic through organic means such as Content Marketing. The first step is to come up with ideas of things your target consumer might be typing into search engines in order to learn more about what you may have to offer them. One of the keywords might be “best cakes for birthday party”. Using this information, we would make content that
answered the users question (“What cake is best for a birthday party?”). This content could take the form of a video, blog post, or even an infographic. Once made, it is important to disperse this content via various social and web 2.0 channels. It is important to choose channels where your target demographic is most likely to be. For a bakery, we might market the infographic on Pinterest, which has a high demographic of women. As you can see, Content Marketing differs much from traditional advertising and marketing. This is because we are not pushing your brand in front of the consumers eyes, we are organically showing up when they ask us to. Content Marketing is based on trust. Trust is how long-term relationships (of any kind) are formed. Trust leads to brand loyalty. Loyalty is how great businesses are made. If you believe your business could benefit from our Content Marketing strategies, drop us a line below.
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