Yep, that’s a new word, or at least I think I made it up (and if I didn’t, it’s like me to think I made up a word). The bro-conomy, to me, is the economy that exists between “bros.” Or better put, between people that you have, or would like to have, a more than a business/client relationship with – it’s something quite special. So special in fact, that in receiving a $90 dollar sweatshirt for $300+ dollars of work, you are immediately satisfied and feel that you got the good deal.
Think Bro-conomy, Think Big
So how does one crack the bro-conomy nut? When I was at an agency I noticed the guys who were making the deals getting all sorts of cool shit. Occasionally it would trickle down and I would get something like the aforementioned hoody or a circle-hoe. But for the most part it stopped right before the schwag hit the creatives. I think the most important part is exposure to clients. Before the end of this long winded, much adu about nothing post, I’ll talk about web design, a few tips to help one thrive in the bro-conomy, and a few of my own personal bro-conomy stories.
