Obsession is essential, it’s absolutely the most important component to doing anything worth talking about. Without it, we have mediocrity – we have the bored, the lethargic. With it, we have the ability to push ourselves to the limits of what we think is possible and achieve stellar results.

Ask any good designer, an obsession with perfection and getting something right visually allows for the best results. Ask any good great developer, an obsession with efficient, clean code leads to applications that run faster using less processing power with less bugs.

Make the last 10% of something the best 10%. If something isn’t right, rip it out and redo it. And then redo it again. Obsess with the details, the completion, the experience; all of it. If you don’t think you have something to obsess about, create something; or just stop reading my blog. I hope to only preach to the converted, it makes things much easier on me.

Personally, I’m completely obsessed with building a fence. What does that have to do with the internet or design? Nothing. I really just wanted to post that picture of me working on a fence in the dark – if that’s not obsession, I don’t know what is. And guess what, I re-dug several post holes, re-screwed several 2X4s, and re-cut several boards. All in the name of obsessing over the details. Getting them right gives your work longevity, for every detail you leave behind, it’s a detail you will regret.