I bring this up because of a necessity for the entrepreneur to hold both of these potential scenarios up and look at them honestly. What does failure look like? If it looks like giving up, then the term, “failure is not an option,” deductively means that giving up is not an option. I can live with that. What does success look like? I have no clue, one building block goes on the next and I don’t have any idea how many building blocks there are. So if I never quit, does that mean success is not an option either?

One might say we’ve had a fair bit of success with We the Media (WTM). It’s made of several building blocks, collectively making a house. But looking around, all I see are large buildings. If we ever become a large building, then all I will probably see are skyscrapers. Thinking this is like looking into the unending mirror vortex.

As I see it today, failure means quitting and success means never quitting, or maybe success is something I will recognize if it happens. Until then, it’s all building blocks over here at WTM.