At some point in the last few months, I decided it was time to start redesigning my portfolio. It was a combination of my old one never really being finished, and the fact I was starting to get more traffic from a few of my freelance projects around the web. When users (and myself) clicked through to my portfolio, it was a downgrade to most of the work that they were clicking from. Not a good thing.

So I began rethinking exactly what I wanted my portfolio to be. I started wondering whether or not I wanted just a portfolio, or if I wanted more than that.

In the end, I decided I needed to sell my brand, which isn’t just what I have done, but is who I am and how I work.

So who am I?

I George, the guy behind eleven3. I always put my best foot forward in regards to this whole web thing not because I am scared of failing, but because I love to see this stuff succeed. I carry projects from conceptualization to launch, and all the gritty stuff in between. I have a lady who is close to my heart. I am an aspiring designer humbled by what I see everyday on the web. I am fanatical about clean html and css code. It pains me to do a patchwork solution, I would rather redo the whole thing. I work well with other people, as long as they are not lacking certain functions, like breathing. I may be hated for the love of my dog, Toula, and my cat, Jesus (Don’t fuck with the Jesus), but I can live with that.

And that’s about it.

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