Yep, that’s a new word, or at least I think I made it up (and if I didn’t, it’s like me to think I made up a word). The bro-conomy, to me, is the economy that exists between “bros.” Or better put, between people that you have, or would like to have, a more than a business/client relationship with - it’s something quite special. So special in fact, that in receiving a $90 dollar sweatshirt for $300+ dollars of work, you are immediately satisfied and feel that you got the good deal.

Think Bro-conomy, Think Big

So how does one crack the bro-conomy nut? When I was at an agency I noticed the guys who were making the deals getting all sorts of cool shit. Occasionally it would trickle down and I would get something like the aforementioned hoody or a circle-hoe. But for the most part it stopped right before the schwag hit the creatives. I think the most important part is exposure to clients. Before the end of this long winded, much adu about nothing post, I’ll talk about web design, a few tips to help one thrive in the bro-conomy, and a few of my own personal bro-conomy stories.

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Popularity: 61% [?]

James Hall recently relaunched thegoodharvest.net. It’s got all kind of interaction and goodies now. While James coined the term “bloatfolio,” I think he does a nice job of letting us find the bloat, versus shoving it in our face, like this silly site.

He’s done some really cool stuff technically and visually I think it makes any of us think POW! Always interesting to see what he comes up with. If you haven’t checked out The Shins site, you should see that as well.

Good job my friend, always good to see you pushing.

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Life is a beautiful hustle. Last night I launched my second site in two weeks. Both sites are built using Wordpress. Both sites had a little bit of a learning curve in building them. Both sites are for people who have an admirable attention to detail.

On a scale of one to ten, I think my level of difficulty is about a 6. I’m a little burnt out from the constant work, but as always launches are gratifying.

The first site was to help a good friend of mine, Nicholas Galanin, launch his site to showcase his work as well as earn a little cheddar. Nobody likes to see a starving artist. Especially one with a baby. Congrats mate.

The second site was also to help a good friend of mine, Theresa Tran. She is leaving Nike on Dec. 1 to start a small marketing firm. Be sure to check out the Tease Marketing site. The design was a collaboration between a few people. The branding was handled by Erik Ries, the site design by Jeff Reynolds, the flash by Steve James, and the wordpress/html/css install by myself.

I do enjoy the collaboration by so many hustlers. Check out Tease Marketing.

Now less busy so back to the blogging.

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I happen to be a big fan of The Shins. They are from Albuquerque, New Mexico, and currently living and recording here in my home city of Portland, Oregon.

My good friend James Hall over at The Good Harvest just redesigned/rebuilt/relaunched their website. It is very fun and many easter eggs have been planted throughout the site. I love easter eggs.

I am normally not a big fan of pure flash sites, but this site works for me. Here are a few reasons why.
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Popularity: 10% [?]